Celebrating Nomadism in Jabal Akhdar, Oman
MONTROI Celebrates Nomadism in Jabal Akhdar, Oman
MONTROI launches its latest campaign at the MONTROI studio in Dubai Design District which showcases the traditions of Rose Water and its invaluable properties in its purest form. Together with a group of MONTROI contributors the MONTROI team travelled to Jabal Akhdar in Oman in search of Rose Water. Located 3000m above sea level, Jabal Akhdar is the highest mountain the Middle East and is the source of the purest Rose Water. During the times of the Silk Route the most precious Rose Water was coming from Jabal Akhdar.
Roses are grown in fields in the mountains, where local families take care of them. The blossom which takes places for 3 weeks a year occurs at the end of April. There are no more than 2 hours between the petals are collected and the rose water is manufactured. The distillery process takes 3 hours, after which the Rose Water is preserved for use during the year.
The MONTROI team have documented the trip to better understand and rich history and heritage of this unique process. There is an array of beneficial properties associated to Rose Water. MONTROI believes that all discerning nomads should always carry Rose Water, whether to hydrate on planes whilst traveling or to refresh linen before sleeping.
MONTROI has partnered with a local Omani Rose Water manufacturer in Jabal Akhdar whose family has worked for generations on the process. MONTROI Rose Water, manufactured in Jabal Akhdar will be available on sale at the MONTROI studio, where clients and visitors can come to discover and experience its unique properties.
MONTROI is committed to building a true nomad story, traveling the world looking for those hidden craftsmanships and manufacturing beautiful things where there still an expertise alive.